Episode 07: Curiosity - Superpower for Businesses to Tell Stories & Connect
Gail Robertson started out as a journalist and learnt that asking questions, not just any questions but the right ones, will get you better stories... and better relationships for work.
And being a force of nature herself, she soon found herself pulled into different paths in her career, following her curiosities along the way.
Gail is currently the CEO - or more accurately, the Chief Curiosity Officer - of GailNow, a marketing and business consultancy specialising in manufacturing, helping companies to tell their stories, as well as running her own channel on YouTube, Curious Minds.
Her mission, as a Curiosity Influencer and Marketing Coach, is to help deliver those stories to the world.
She candidly shares why it’s so important for us to tell our stories and how she would prioritise connecting with people over just selling something. Her favourite tagline? “BE CURIOUS, NOT JUDGEMENTAL”
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Key moments:
From a "recovering journalist" to a Chief Curiosity Officer - how curiosity sets her apart in storytelling
What’s holding businesses back from telling their stories
Why approaching negativity and critique with curiosity manages one’s defensiveness
"Doing the things they've always done" - why businesses are not driving the same manufacturing innovations, to sales and marketing
Why LinkedIn is the ultimate platform for businesses to thrive
Plastics is not the enemy - How she champions the debunking of myths by wanting people to ask questions on her show, Curious Minds
Her belief that being curious is a way of discernment
Why curiosity could be the marketer’s (and sales’) weakest area
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Find out more about Gail Robertson here:
Linktree: https://linktr.ee/gailrobertson
YouTube: www.youtube.com/@gailnow
Online interview: Helping Manufacturers Tell Their Story! - GailNow
LinkedIn: https://www.linkedin.com/in/gailrobertsonkeynotespeaker/