What does it feel like to give everything up to embark on a journey of self-reflection to find your calling? That’s what Ilenia Vidili did when she left her job in 2017, sold everything she had and moved to another continent. It was a bold decision, one of the most liberating choice for herself. She ultimately discovered the impact she wants to make with a bigger purpose - helping businesses make more meaningful connections with their customers.

Exploring the curiosity advantage in life - 10 lessons for navigating work, business and leadership

Rhett and I discuss the pitfalls of marketing programs that typically full into a discounting rut, and the challenges of building differentiated brands in a pharmaceutical industry that is so regulated. We explore if marketers can overcome the challenges and problems in this area, and how does a sense of curiosity change that.